Folkstreams
ABOUT THE PROJECT
Folkstreams is a video streaming site dedicated to preserving American culture and history through folklore films. It is one of the oldest streaming sites on the internet, predating YouTube, but after years of service the website and brand had begun to show their age.
THE APPROACH
Modernize Folkstreams for a new generation of viewers. The updated logo drops the filmstrip motif and uses the wave to represent not only a stream, but also an American flag. The brand messaging highlights the hidden stories, cultural impact, and historical significance of the films on Folkstreams. The website was redesigned to optimize viewing across devices, powered by a custom content management system that automatically relates content to increase discoverability.
One year after the website redesign, total traffic was up 30% and mobile traffic was up 60%.
SERVICES
Brand Strategy
Brand Identity
Website Design
Website Development
CREDITS
Client: Folkstreams
Designer: Ink & Craft
Developer: Ink & Craft