Folkstreams

ABOUT THE PROJECT

Folkstreams is a video streaming site dedicated to preserving American culture and history through folklore films. It is one of the oldest streaming sites on the internet, predating YouTube, but after years of service the website and brand had begun to show their age.

THE APPROACH

Modernize Folkstreams for a new generation of viewers. The updated logo drops the filmstrip motif and uses the wave to represent not only a stream, but also an American flag. The brand messaging highlights the hidden stories, cultural impact, and historical significance of the films on Folkstreams. The website was redesigned to optimize viewing across devices, powered by a custom content management system that automatically relates content to increase discoverability.