Batterii

ABOUT THE PROJECT

Batterii is a digital collaboration tool bringing companies and consumers together to launch new ideas. Their original logo served Batterii well as a tech startup, but they were looking to update their brand to better reflect the company’s mission of consumer co-creation.

THE APPROACH

Focus on consumers and create a look as energetic as the Batterii name. The logo brings together two heads to form a rocket shape in the middle, launching ideas into the world. The brand uses bright yellows, pinks, and purples, with abstract shapes emphasizing the thoughts and dialogue of consumers.